The Cledor Group is a boutique consultancy and training firm which helps companies navigate the technological disruptions and the direct-to-consumer market with particular focus around media, retail and consumer products and services.
Cledor offers strategic consulting and conducts training programs for media, retail and consumer companies, such as BBC Studios, Comcast, Living Spaces, NBCU (NBC, NBC Sports, Telemundo), and Sony Entertainment.
Founder and Managing Director Court Stroud has a long history as a senior executive at companies such as Univision, Telemundo, Azteca and has worked at CBS Interactive and several digital startups. Stroud holds an M.B.A. from the Harvard Business School. His writing appears in the New York Times, Washington Post and Forbes, where he’s a contributing writer.
Managing Director Will Arredondo is a seasoned marketing and business development executive with 15 years of experience implementing B2C and B2B marketing and sales strategies that enhance global brands and maximize revenue. Will combines “big picture” thinking with consumer insights, data analysis, and high emotional intelligence to projects and team-based initiatives that exceed business objectives and builds brand/product affinity. He holds an MBA from Fordham University and an BA from Vassar College. Will is an expert in multicultural and international business with an affinity for Brazil and other Latin American markets.
- Strategy consulting
- Growth strategy
- Market entry and GTM strategy
- Digital strategy
- Brand strategy and positioning
- Digital and linear programmatic
- New product development
- Traditional media buying, planning and selling
- Digital media buying, planning and selling
- Content marketing
- Social media marketing
- Multicultural & cross-cultural marketing
- Diversity and inclusion training