Upcoming Events
THE 2023 HISPANIC MARKETING COUNCIL ANNUAL CONFERENCE
Right! Now! Growth Code Majority Report
The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. The association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise.
Event Emcee: Court Stroud, Managing Director, The Cledor Group
Location: Convene at One Liberty Plaza
City: New York City
Date: April 26-27, 2023
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TEXAS ASSOCIATION OF BROADCASTERS
Texas Broadcast News Awards Bilingual Judge
(Light Features – TV I & II)
Location: Austin, TX Westin at The Domain
Date: Saturday, April 15, 2023 at 6:30-9:30 PM
The Texas Association of Broadcasters introduced its inaugural Texas Broadcast News Awards program in 2022.
The program recognizes outstanding broadcast journalism produced by member Radio and TV stations serving local communities throughout the state.
For more information, CLICK HERE
Past Events
NY CITY ARTIST CORPS
Lambda Literary Fellows Reading
Location: Online and The NYC LGBT Center at 208 W13th Street in the West Village
Date: Wednesday, October 27, 2021, at 7:00 PM ET / 4:00 PM PT
Thanks to a grant from New York City Artist Corps, 12 LGBTQIA+ writers from the Lambda Literary 2021 Fellows will share 5-minute selections of their writing. A variety of genres will be represented, including fiction, nonfiction, poetry and playwriting. The event includes ASL interpretation. FREE and OPEN TO ALL.
For more information, CLICK HERE
NYC TELEVISION WEEK
THE 19TH ANNUAL HISPANIC TV SUMMIT
Location: Online
City: New York City
Date: November 18, 2021 at 11:05 AM to 11:25 AM
Keynote Opening: Media Buying in 2022
This leading executive shares perspectives on the value of Hispanic TV media for brands in the U.S. as well as worldwide and discusses how advertisers are enjoying an unprecedented opportunity for reaching Hispanic viewers across platforms in 2021-22.
For more information, CLICK HERE.
EXECUTIVE ROUNDTABLE
Transforming the Workplace: Creating a Trauma-Informed Culture
Location: Online
Date: Thursday, October 14, 2021 at 12:00 PM MT / 2:00 PM ET
A discussion about trauma-informed workplace culture with senior leadership participation from Cantel Medical, Graebel Companies, Sansay Inc., Pathnostics, Columbia University, and WorkLife Partnerships (a non-profit).
For more details, CLICK HERE.
CYNOPSIS THAT BIG TV CONFERENCE
How to Achieve a Diverse Workplace
Location: Online
Date: Wednesday, September 22, 2021 at 12:55 PM ET / 9:55 AM PT
A diverse workplace isn’t a “want” anymore, it’s a “need.” And not just because of an overdue cultural awakening – racially and ethnically diverse companies outperform industry norms by 35%, according to McKinsey; Glassdoor reports 67% of job seekers said a diverse workplace is important when considering job offers. So how can media companies make their recruiting process more inclusive and appealing? How should job listings and career sites be tweaked for maximum impact? And what policies should be in place to manage diversity in the company once the right people are in place? You’ll leave this panel with invaluable insights on how to fine-tune your organization’s best practices and policies.
Thai Randolph. President & COO, Kevin Hart’s Laugh Out Loud
Elise James-DeCruise, Chief Equity Officer, Ad Council
Rose Hulse, CEO & Founder, ScreenHitsTV
Thai Randolph. President & COO, Kevin Hart’s Laugh Out Loud
Elise James-DeCruise, Chief Equity Officer, Ad Council
Rose Hulse, CEO & Founder, ScreenHitsTV
For more details, CLICK HERE.
LAMBDA LITERARY FOUNDATION
Writer’s Retreat Reading Series
Location: Online
Date: Monday, August 9, 2021 at 5:30 PM PT / 8:30 PM ET
For the first time in the retreat’s 14 year history, our Reading Series is open to the public. Sponsored by Books Are Magic, the Reading Series features Samuel Ace, Nicole Dennis-Benn, Saeed Jones, Monica Palacios, Robin Talley, and over 60 more LGBTQIA+ writers. Whether in public or private, the Writer’s Retreat Reading Series centers and celebrates the powerful and necessary writing of both emerged and emerging LGBTQIA+ literary artists. Each Reading Series event includes ASL interpretation and is closed captioned. FREE.
For more details, CLICK HERE.
PRIDE TV SUMMIT 2021
Brand Fireside Chat: Reaching Both In and Out Travelers
Location: Online
Date: Wednesday, June 23, 2021 at 12:25 to 12:40 PM Eastern
Orbitz’s Director of Brand Marketing Carey Rohrbach Malloy discusses their long-standing commitment to LGBTQ+ travelers with their new ‘Travel As You Are’ campaign and the necessity of inclusive travel.
For more details, CLICK HERE.
THE GATHERING
NO ONE DIES ALONE
Location: Online
Date: Thursday, July 1, 2021 at 7:00 to 8:00 PM Eastern
During the last year, in talking to families who have lost loved ones to covid, best-selling author and progressive medium Karen Frances McCarthy has met many people who are struggling to understand the arbitrary nature of these deaths, feeling guilty or regretful for not being at the bedside, and worrying if their loved ones are safe or at least at peace. Yet, in her work with the departed and the bereaved over the last ten years, one thing Karen has learned is that no one dies alone. At the moment of each transition – expected or not – there is always a gathering of loved ones from the unseen world to welcome them and offer comfort and guidance.
In a Q&A format, moderated by Court Stroud, Karen will share some experiences with her own loved ones and the gathering she witnessed at the time of their transition, as well as some experiences from her work with others. There will also be time for questions from participants.
Guest: Karen McCarthy
Moderator: Court Stroud
Moderator: Court Stroud
For more details or to register, please CLICK HERE.
FAST (FREE AD-SUPPORTED STREAMING TV) SUMMIT 2021
Fast Audience Trends
Location: Online
Date: Monday, April 26, 2021 at 4:15 – 4:30 PM
This research presentation offers recent findings and viewership trends for FAST, AVOD, and SVOD, with regards to both the general market and Hispanic market.
For more details, CLICK HERE.
FAST (FREE AD-SUPPORTED STREAMING TV) SUMMIT 2021
How Advertisers Are Targeting Hispanics with Fast
Location: Online
Date: Monday, April 26, 2021 at 3:40 – 4:10 PM
FAST offers advertisers and media buyers seeking to target Hispanic consumers with affordable and highly effective media alternatives. This panel of media buyers, and ad sales executives discuss the advantages that media placed on FAST can offer for reaching Hispanics in today’s competitive market.
For more details, CLICK HERE.
NATPE VIRTUAL NEWS TELEVISION 2021
Changing Tides In News Sponsorship
Location: Online
Date: Tuesday, April 20, 2021 at 1:30 PM ET (15-minute fireside chat)
The Sales Perspective. This network ad sales executive shares perspectives on changes to the news cycle and how this is affecting how brands make their decisions in 2021. This includes the growing appetite for content marketing which features branded-stories as part of news coverage.
Guest: Cynthia Hudson, SVP and Managing Director, CNN en Español
Moderator: Court Stroud
For more details, CLICK HERE.
American Society of Journalists and Authors (ASJA) Annual Conference
Everything You Wanted to Know About Covering Diversity* (*But Were Afraid to Ask)
Location: Online
Date: April 13, 2021 at 4:30 PM to 5:45 PM
This past summer, the Washington Post announced style changes (such as from “black” to “Black”) for racial and ethnic identifiers. Can a white male writer review a book by a Hispanic female? Can a cisgender woman interview a trans man effectively? The rules of writing about marginalized groups are shifting. How to know what to do? Join a panel of experienced writers who’ll share advice and best practices on how to cover diversity in fair and equitable ways.
Panelists: Melissa Blake, Imara Jones, Jack Rico, Mike Sargent
Moderators: Frances Kai-Hwa Wang, Court Stroud
For more details, please CLICK HERE.
Culture X Conversations 2021
Targeting the Maturing Audience
Location: Online
Date: March 16, 2021 at 1:15 PM to 1:30 PM
Part I: Diversified Audiences
Hear how AARP is using the latest trends in television programming and advanced advertising for reaching maturing audiences in multicultural consumer markets.
Interview Guest: Yvette Peña, VP, Hispanic/Latino Audience Strategy
Moderator: Court Stroud
For more details, please CLICK HERE.
Culture X Conversations 2021
The TV Advertiser’s Commitment
Location: Online
Date: March 16, 2021 at 2:30 PM to 3:00 PM
Hear from an industry-leading media buying executive about recent developments in a specific multicultural audience segment and their perspective on the process for diversity and inclusion within the advertising industry.
Fireside Chat Guest: Doris Huang, Media Director, Admerasia
Moderator: Court Stroud
For more details, please CLICK HERE.
NAPTE Miami
A New Day For TV Stations
Location: Online
City: Miami
Date: January 19, 2021 at 1:00 PM to 1:45 PM
When is it advantageous to use new technology to help sift through the data and apply it where it will serve the greatest benefit, create predictive behavior models, and influence viewer choices?
Speaker: Justin LaPorte, Nielsen VP of Audience Insights
Panel: Catherine Herkovic, Nielsen EVP and Managing Director of Local TV; Meredith McGinn, SVP for NBC’s COZI TV and NBCLX; Estrella TV’s Miami General Manager (WGEN-TV) Nick Valls
Moderator/Interviewer: Court Stroud
For more details, please CLICK HERE.
NAPTE Miami
The Story of Three Global Brands
Location: Online
City: Miami
Date: January 19, 2021 at 3:15 PM to 4:00 PM
Three executives, each from a leading global television brand, join our interviewer for back-to-back consecutive one-on-one fireside chats where they each share their individual perspective of the changing landscape in 2021.
Guest: Michael Bowling, President of DirecTV Latin America
Interviewer: Court Stroud
For more details, please CLICK HERE.
NAPTE Analytics & Addressability at NAB NY
When the Heck to Use the Tech?
Location: Online
City: New York City
Date: October 22, 2020 at 12:30 PM to 1:00 PM
When is it advantageous to use new technology to help sift through the data and apply it where it will serve the greatest benefit, create predictive behavior models, and influence viewer choices?
Speaker: Nil Shah, CEO, Verance Corporation
Speaker: Ed Knudson, CRO, Canoe Ventures
Moderator/Interviewer: Court Stroud – The Cledor Group
For more details, please CLICK HERE.
Use code EP01 for a COMPLIMENTARY Marketplace Pass.
VOICE AMERICA RADIO
No More Tower of Babel:
Multiculturalism, The Media & Technology
Location: Online
Date: October 14, 2020 at 11:00 AM to 12:00 PM
Guests: Ana Crandell, Diego Lastra, Sarah Carberry, Court Stroud
Moderator: Bonnie D. Graham
To Listen: CLICK HERE
Technology Revolution: The Future of Now
The buzz: “We become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams.”
-U.S. President Jimmy Carter
But Canadian social psychologist John Berry observes that multiculturalism is dependent on both the “cultural maintenance” by immigrant groups and “cultural acceptance” by host societies. Strong cultural maintenance by immigrants and weak cultural acceptance by a host society lead to separation and marginalization. Conversely, weak cultural maintenance by immigrants leads to assimilation into the host society culture. (psychologytoday.com)
Today, through media globalization and cross-border connectivity, technology is playing an integral role in balancing cultural preservation with fluid cultural exchange. And this all creates a real time multicultural experience.
NYC Television Week
The 18th Annual Hispanic TV Summit
Location: The New York Marriot Marquis
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: September 22, 2020 at 12:30 PM to 1:00 PM
Keynote – How Hispanic Media Delivers The Hispanic Message
A leading media buyer shares a perspective on the current market and the role that media placed on Hispanic video is having in influencing, informing and entertaining the Latino community.
Speaker: Marla Skiko – Ford Motor Company
Moderator/Interviewer: Court Stroud – The Cledor Group
For more details, please CLICK HERE.
Columbia University Guest Lecture
INTRODUCTION TO ENTREPRENEURSHIP AND INNOVATION
Location: New York
Address: Zoom
City: New York City
Date: July 30, 2020
Guest lecturer about media: Court Stroud – The Cledor Group
For more details, please CLICK HERE.
HBS LGBTQ+ Alumni Association
Webinar: The Queer and Now
A roundtable discussion on politics, society, business & health. Join our panel of executives representing a range of industries and functions for a roundtable discussion of current events including COVID-19, the recent Supreme Court ruling protecting LGBTQ+ employees from discrimination, the Black Lives Matter movement and other current events from a queer business perspective.
Location: Zoom
Date: Wednesday, July 29,2020
Time: 8 PM ET / 7 PM CT / 6 PM MT / 5 PM PT
Moderator: Court Stroud – The Cledor Group
For more details, please CLICK HERE.
The 2020 Culture Marketing Council Annual Conference
Right! Now! Growth Code Majority Report
The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. The association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise.
Event Emcee: Court Stroud, Managing Director, The Cledor Group
Location: Westin Times Square
City: New York City
Date: CANCELED DUE TO COVID-19
More information
Massachusetts College of Art & Design
Presentation Skills Training
Location: Massachusetts College of Art & Design
Address: 621 Huntington Avenue, Boston, MA 02115
Date: POSTPONED DUE TO COVID-19
Dr. Susan Corso and Court Stroud will offer a presentation of Practical Charisma, a program designed to identify and elicit the personal charisma of participants, and to give them the fundamentals of creating and delivering effective public presentations.
NYC Television Week Spring
CultureX Conversations Over Breakfast
Location: Convene
Address: 730 Third Avenue @ East 45th Street
City: New York City
Date: CANCELED DUE TO COVID-19
This is the only breakfast event about the business of multicultural TV.
It’s where executives from brands, agencies, producers and programmers meet with multiplatform content providers to talk about the business of video and TV for audiences who identify by ethnic culture, nationality or language.
It’s where executives from brands, agencies, producers and programmers meet with multiplatform content providers to talk about the business of video and TV for audiences who identify by ethnic culture, nationality or language.
The 5 in 10 Series – Asian Perspective
5 helpful research tips for reaching the Asian TV and video audiences.
Interview: Doris Huang, Media Director for Admerasia
Moderator: Court Stroud – The Cledor Group
For more details, please CLICK HERE.
Theater of the Elephant Presents:
Two Visits about Two Visitations
Location: St. Peter’s Episcopal Church
Address: 346 West 20th (8th-9th), New York, NY 10011
Suggested Donation: $10
Date: December 8, 2019 at 3:00 p.m.
A Reading About an Old Story About New Things
ELIZABETH: Barbara Davison*
ZACHARIAS: Bill Koch*
MARIAM: Denise Lavetty
JOSEPH: Court Stroud
GABRIEL: Danny Henning*
*Member of Actors Equity Association
The Quiet Gays Meetup
“WHERE ARE THE QUIET GAYS SUPPOSED TO GO?” – HANNAH GADSBY
A community of male-identified people who share stories and help
each other ascend to higher levels of success in life, business and relationships.
Address: 257 W 39th Street between 7th & 8th Avenues, 14th Floor
City: New York City
Date/Time: November 26, 2019 from 6:30 to 8:00 PM
City: New York City
Date/Time: November 26, 2019 from 6:30 to 8:00 PM
Guest Speaker: Court Stroud
Topic: The Tao Te Ching and Gratitude
Cost: $5 Suggested Donation
For more details, please CLICK HERE.
NYC Television Week
The 17th Annual Hispanic TV Summit
Location: The New York Marriot Marquis
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: October 30, 2019
Keynote Super Session: Changing Options for Serving Hispanic Audiences
Attendees will enjoy this lively fast-paced series of back-to-back, one-on-one keynote interviews and presentations offering unique perspectives from leading executives about the newest direction of the business of serving Hispanic viewers.
Media Agency Perspective
The Hispanic TV business relies on the investment made by media-buying agencies on behalf of advertisers and brands. Media agencies depend on Hispanic TV for its many unique opportunities across platforms where they can achieve effective results for their clients. This leading executive from a top media agency shares some of today’s key challenges to this co-dependent relationship and discusses some interesting success stories.
Interviewer: Court Stroud – The Cledor Group
Keynote Speaker: Karina Dobarro – Horizon Media
For more details, please CLICK HERE.
Enclave Reading Series
Location: Club Cumming
Address: 505 East 6th Street (near Avenue A)
City: New York City
Date: October 20, 2019 at 7:00 p.m. – 9:00 p.m.
Enclave Presents Xavier/Healey/Gidney/Tucker/Stroud
ENCLAVE Reading Series returns to CLUB CUMMING next month with a stellar lineup of authors gleaned from NYC and beyond. The program is an Enclave-patented eclectic mix of some of the most resonant voices in literary fiction, science fiction, personal essay, and creative non-fiction. It will be a a magnificent journey into the work and minds of five fantastic authors on a bill you will find nowhere else: Emanuel Xavier, Trebor Healey, Craig L. Gidney, Ricky Tucker, and Court Stroud.
It all happens at Club Cumming, actor Alan Cumming’s East Village hot spot, where the lights are down low and the people are smart and pretty.
For more info, please CLICK HERE.
National Association of Broadcasters (NAB) Show NYC
Location: N1172: Stage 1
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: October 16, 2019 at 2:15 p.m. – 2:45 p.m.
Creating Content in New York
NYC is home to network news, live sports, daytime, late night, documentaries and much more. It’s one city where TV gets financing and sponsors, their talent, writers, directors and producers, their production and post-production facilities, and manage their distribution — all in one place! Attendees will enjoy the behind-the-scenes stories about creating content in New York from our panel which includes programming executives, producers of popular programming, and on-air talent.
Moderator:
Court Stroud, Founder, Managing Director, The Cledor Group
Speakers:
Brian Donlon, Principal, Willoughby Productions
Byron Harmon,Vice President and News Director, WNYW FOX 5 NY
Ojinika Obiekwe, Entertainment Anchor/Lifestyle Correspondent, PIX11 News NY
Marc Joseph Pérez, CEO | Co-Founder, SIRK
For more details, please CLICK HERE.
Theater of the Elephant Presents: Rock Causes Ripples
Location: St. Peter’s Episcopal Church
Address: 346 West 20th (8th-9th), New York, NY 10011
Suggested Donation: $10
Date: September 29, 2019 at 3:00 p.m.
A Reading of a New Play by Bill Koch
Bruno: Ryan Hilliard
Doug: Bill Koch
Narrator: Court Stroud
Georgia Department of Behavioral Health and Developmental Disabilities Summit 2019
Media Training
Instructor: Court Stroud, Managing Director, The Cledor Group
Location: Marriott City Center
City: Macon, GA
Date: August 6, 2019
More information
NYU Creating and Writing a Television Series
The Battle For Influence: Culture vs. Tech
A one-hour seminar for screenwriters in a summer intensive taught by NYU Adjunct Assistant Professor Michael Zam (FX’s “Feud: Bette and Joan”). Stroud talks about whether culture or technology had had a greater influence during human history and why it matters for today’s TV writers and other media and entertainment professionals.
Guest Speaker: Court Stroud, NYU Adjunct
Location: NYU Washington Square
City: New York City
Date: July 18, 2019 at 3:30 p.m. Eastern
The 2019 Culture Marketing Council Annual Conference
Culture-Driven
The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. The association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise.
Event Emcee: Court Stroud, Managing Director, The Cledor Group
Location: The Statler Hotel
City: Dallas
Date: June 10-12, 2019
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Comcast Multicultural Day 2019
Speaker: Court Stroud, Managing Director, The Cledor Group
Topic: Today’s Media Landscape: The Battle For Influence: Tech vs. Culture
City: Philadephia, PA
Date: June 5, 2019
Multicultural TV Summit 2019
Keynote Session: The Business of Serving Diverse Audiences, The Asian Perspective
Speaker: Doris Huang, Media Director, Admerasia and Board of Directors/Chair of Membership Committee at 3AF
Interviewer: Court Stroud, Managing Director, The Cledor Group.
- Date: Tuesday, April 30, 2019
- Location: Stewart Hotel New York, 371 7th Ave (at West 31st Street, across from MSG / Penn Station), New York, NY 10001
Culture Marketing Council Webinar
Digital Lives Study Part 3: Dive Into Powerful Influencer Data
Do you know the size and scope of the influencer follower market? You’ll be amazed at how multicultural followers are driving this trend through the roof!
Today, online influencers are more powerful than ever across all racial/ethnic groups, among the key follower segment of ages 13 to 34-year-olds. From an Instagram post to a YouTube video, product placement in such a populated community can make all the difference in your brand’s perception and success.
In this webinar, you’ll get a deep dive into the CMC’s Digital Lives Study influencer data, how influencers express their cultural identity in their work, AND who are the top four influencers that cross everybody’s favorite list. You’ll hear a few case studies and also learn the big DON’Ts when it comes to using influencers in today’s complex, diverse world.
Presenter: Nancy Tellet, CMC Research Chair
Presenter: Sandra Alfaro, CMC Education Chair
Moderator: Court Stroud, Managing Director, The Cledor Group.
Location: Online
Date: March 28, 2019 at 2 p.m. Eastern
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Culture Marketing Council Webinar
Digital Lives Study Part 2: Online Shopping
Join CMC for an exploration of online shopping behavior. Research Chair Nancy Tellet presented NEW data from the 2018 Digital Lives study and an exclusive deep-dive into learnings from the UPS Pulse of the Online Shopper study followed by a live discussion with Walmart’s Senior Director of Marketing, Javier Delgado- Granados. Moderated by Court Stroud, Managing Director, The Cledor Group.
Location: Online
Date: November 8, 2018 at 3 p.m. Eastern
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Next TV Summit
Super-Session Marketing & Advertising: Pursuing Audiences and Serving Advertisers
In this expanded session we’ll address the changing conversation around audiences and advertisers. The panel represents the current shifts in the industry by offering a broad set of perspectives. They’ll discuss trends and challenges for driving video use with traditional broadcast TV, linear cable, OTT and streaming services as well as digital and mobile players. They’ll also look at the market from the advertisers’ perspective and their demand for granular targeting and ROI attribution.
Speakers: Eric Anderson, SVO &; Chief Partnership Officer, Verance, Jason Bolles, Managing Director, Gracenote, John Brody, EVP, WWE, Peter Dolchin, Head of Telco &; Video Distributor, Google, Sean Robertson, GM of Programmatic, Dish Media Sales, Dan Robbins, Ad Research Manager, Roku, Frank Sinton, President &; Founder, Beachfront Media
Moderator: Court Stroud, Managing Director, The Cledor Group
Location: New York City
Address: Westin Times Square
City: New York City
Date: November 1, 2018 at 3:45 – 4:15 p.m.
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National Association of Broadcasters (NAB) Show
Cool Toys & Digital Experiences
Have fun! This session features a panel of experiential experts and manufacturers who discuss the latest gadgets, wearables, mobile devices and more. Enjoy hearing about the coolest trends and newest devices designed to make everyday life more interesting.
Speakers: Matt Hanson, Art Director, Facebook Camera Explore AR. Paul Lindstrom, Head of Research, Tunity
Moderator: Court Stroud, Managing Director, The Cledor Group
Location: New York City
Address: Jacob K. Javitz Center Stage 3
City: New York City
Date: October 18, 2018 at 3:45 – 4:15 p.m.
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National Association of Broadcasters (NAB) Show
Seeking the Latest in Search
We’ve come a long way from printed television guides, fold-out maps, phone books and encyclopedias. Take a critical look at the rapidly evolving business of search engines, search software, and the growing impact of AI on audio and video search for consumers.
Speakers: Elisenda Bou-Balust, Co-Founder/CTO of Vilynx Mona Weng, Global Head for Waze for Broadcasters
Moderator: Court Stroud, Managing Director, The Cledor Group
Location: New York City
Address: Jacob K. Javitz Center Presentation Theater
City: New York City
Date: October 17, 2018 at 12:15 – 12:45 p.m.
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Broadcasting & Cable/Multichannel News — The 16th Annual Hispanic TV Summit
Opening Keynote Conversation: New Directions in Brand Advertising Targeted to Hispanics
Start the day with fresh, creative ideas that reflect the latest direction in brand positioning to Hispanics. When advertisers weigh “total market” vs. “focused market,” one thing is clear…authenticity of the message is most important to any campaign. This conversation features some of the best examples of authentic creativity for tv and digital.
Keynote Guest: Sandra Alfaro, Managing Director of Wing, Grey NY
Interviewer: Court Stroud, Managing Director, The Cledor Group
Location: The New York Marriot Marquis
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: October 4, 2018 at 9:30 a.m – 10:00 a.m
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Broadcasting & Cable/Multichannel News — The 16th Annual Hispanic TV Summit
Keynote Super Session: New Directions for Serving Hispanics TV & Video Audiences
This is a lively series of back-to-back, one-on-one keynote interviews or presentations, offering the chance to hear unique perspectives from leading executives about the newest direction of the business of serving Hispanic viewers.
Brand Perspective
Keynote Guest: Yvette Peña, Vice-President Multicultural Leadership, AARP
Interviewer: Court Stroud, Managing Director, The Cledor Group
Consumer Research Perspective
Keynote Guest: Marc Bland, Vice-President Diversity & Inclusion, Auto, IHS Markit
Interviewer: Court Stroud, Managing Director, The Cledor Group
Location: The New York Marriot Marquis
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: October 4, 2018 at 11:00 a.m. – 12:15 p.m.
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Broadcasting & Cable/Multichannel News — The 16th Annual Hispanic TV Summit
Distribution Discussion: New Directions for Delivering Content to Hispanics
Today, it’s commonplace that Hispanics are watching TV and video everywhere on their own preferred devices. But thirteen years ago, attendees at the Hispanic TV Summit were astounded when a keynoter from AT&T demonstrated live TV on her smartphone. This new direction for viewing TV is impacting distribution deals for linear television and digital video, as distributors and providers prepare for the next trend in advanced transmission. The panel features top content distribution specialists serving Hispanic audiences.
Participants: Friday Abernethy, SVP, Content Distribution, Univision Comm, Inc. Burke Berendes, Partner, Condista, Javier Nuche, Managing Director, Atresmedia Internacional Patrick Rivet, CEO, THEMA AMERICA Bob Watson, SVP Distribution US, Castalia Communications
Interviewer: Court Stroud, Managing Director, The Cledor Group
Location: The New York Marriot Marquis
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: October 4, 2018 at 11:00 a.m. – 12:15 p.m.
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NYU Television Drama and Comedy Writing
Selling Your Pitch: Essentials of the Business of Television
A one-hour seminar for NYU writing students and aspiring screenwriters, based upon Stroud’s full-length NYU undergraduate course about the business of television. The lecture includes advice on how to market and sell the concept for a video series to TV networks, digital publishers and/or multi-channel networks (MCNs).
Guest Speaker: Court Stroud, NYU Adjunct
Location: NYU Washington Square
City: New York City
Date: July 20, 2018 at 9:30 a.m. Eastern
The 2018 BBC Studios Americas Diversity & Inclusion Summit
Untold Stories: Diversity and Inclusion in Media
“There is no greater agony than bearing an untold story inside you.”
– Maya Angelou
Stories hold power. “Those who tell the stories rule the world,” says a Native American proverb. A picture is worth a thousand words, but science tells us video is worth 1.8 million. Television (and all motion pictures) are the most powerful form of storytelling, so the work done by the TV industry profoundly matters. If society wants to create a more inclusive world, it’s crucial to change the narrative.
In this 45 min lecture based upon a New York University undergraduate class he created, Court Stroud walks the audience through TV milestones for historically-marginalized groups. He uses examples from Europe, Latin America and North America to show why it’s crucial to have racial diversity in front of and behind the camera.
Guest Speaker: Court Stroud, NYU Adjunct
Location: BBC Studios New York, Online (Toronto, Mexico City, Miami, São Paulo, L.A., Chicago)
City: New York City
Date: July 20, 2018 at 4:00 p.m. Eastern
The 2018 Culture Marketing Council Annual Conference
The Power of 3: Creativity, Community, Culture
The Culture Marketing Council: The Voice of Hispanic Marketing is the only national trade organization representing the entire Hispanic marketing, communications and media industry. The association has grown to represent more than 45,000 marketing, research and media executives who have trusted Hispanic expertise.
Event Emcee: Court Stroud, Managing Director, The Cledor Group
Location: Loews Hotel
City: Los Angeles
Date: Jul 4:00 – 6:00 p.m., 2018
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American Society of Journalists and Authors (ASJA) 2018 Conference
Beyond the Wall: Making the Leap from Journalism to Content Marketing
Whether it’s called brand journalism or content marketing, companies need writers for their blog posts, case studies, contributed articles, and more. Agencies, Fortune 500 companies, and others are looking for writers with the skills you already have honed as a journalist. If you’re interested in a new career direction, this session, led by journalists who successfully made the leap, will tell you how to highlight your journalism experience, who to target, and why this makes sense for your career. Learn which skills you’ll need to transition from journalism to content marketing. In addition to text-based content, you will learn about content marketing for video projects. Good writers are needed to create concepts, creative briefs, and scripts for video.
Presenters: Court Stroud, Writer & Longtime Media Executive, Christine Parizo, Freelance Journalist
Location: Sheraton New York Times Square
Address: 811 7th Avenue, New York, NY 10019
City: New York City
Date: May 18, 2018 at 2:15 – 3:30 p.m.
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Broadcasting & Cable/Multichannel News The Multicultural Summit
Super Session: Shifting Focus: A New Approach to Serving Viewers
This session features five (5) consecutive one-on-one keynote interviews with leading executives, each representing a different facet of the industry. Hear how these executives are targeting their efforts to reach specific audience segment(s) today and in the future.
The Asian Perspective
Keynote Guest: Edward Chang, Managing Director of TDW+Co
Interviewer: Court Stroud, Managing Director, The Cledor Group
The U.S. Hispanic Perspective
Keynote Guest: Isaac Mizrahi, Co-President, COO of ALMA DDB
Interviewer: Court Stroud, Managing Director, The Cledor Group
Location: The Stewart Hotel
Address: 1535 Broadway, New York, NY 10036
City: New York City
Date: April 3, 2018 at 2:00 – 3:30 p.m.
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Broadcasting & Cable/Multichannel News The Multicultural Summit
Distribution Session: How to Deliver Content to The Desired Targeted Segment
A panel of leading programming and distribution executives take a close look at how the latest distribution technologies may or may not blend with shifts in traditional pay TV models. What actions are being made to ensure maximum revenues from programming? How are programmers reaching the greatest percentage of the desired audience segment through OTT models?
Participants: Julian Giraldo, EVP, RCN International Distribution LLC, Joseph Lawson, Content Strategy and Acquisition, Verizon, Vanessa Ogle, Founder and CEO, Enseo, Adriana Waterston, SVP, Insights & Strategy, Horowitz Research Bob Watson, SVP Distribution US, Castalia Communications
Moderator: Court Stroud, Managing Director, The Cledor Group
Location: The Stewart Hotel
City: New York City
Date: April 3, 2018 at 4:30 – 5:15 p.m.
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Disney ABC Television/NGL Media Cross-Cultural Video Summit
How Multicultural Gen-Zers and Millennials are Influencing Media & Entertainment
The Cross Cultural Video Summit is a special half-day event presented by NGL Media and the Disney ABC Television Group taking place Thursday, Nov. 10th on the Walt Disney Studio Lot. Co-founded by actor, John Leguizamo, NGL Media is focused on creating premium video content and innovative multicultural video marketing solutions since it’s inception.
The summit will bring together a unique set of attendees and panelists consisting of TV and web show producers, digital video content distributors, new mainstream media companies, Fortune 500 advertisers, media and entertainment companies, and celebrities and influencers. Melissa Fumero (‘Brooklyn 99’), Danay Garcia (‘The Walking Dead’) and NALIP’s Executive Director, Axel Caballero, are among the featured speakers at this year’s Summit.
Moderator: Court Stroud, Managing Director, The Cledor Group
Location: The Walt Disney Studio Lot
City: Burbank, CA
Date: November 10, 2016 at 1:00 – 7:30 p.m.
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