INNOVATIONS IN MARKETING: DIVERSITY IN MEDIA & ADVERTISING
This course takes a deep dive into how the digital revolution has splintered U.S. media, providing niche groups a sense of community centered around entertainment and news. From Univision to Breitbart, DramaFever to Bossip, HuffPo Queer Voices to BuzzFeed, advertisers now have a plethora of choices about where to share their brand messaging.
The class will provide an in-depth discussion and perspective on African-American, Latino, Asian-American, Queer (LGBTQIQ), Millennial/Gen Z, Urban, Rural, Progressive and Conservative market sectors via case studies, readings and guest lecturers working in the field. At the end of the class, students will understand the current media landscape, as well as how to market to these growing diverse segments.